April 9, 2013
We were recently approached by a local charity, The Furniture Helpline, with the challenge of a complete website overhaul, including a comprehensive database structure allowing integration with their stock system and ecommerce functionality for their customers. And we hope from these before and after shots that you’ll agree the final result is a marked improvement!
Furniture Helpline work locally to help furnish the homes of low-income households, making a house a home. This is achieved through various means, but mainly through the donations of unwanted furniture. The team then work to prepare the furniture, white goods and household goods so they are in top-notch condition and working order.
The client wanted a site that was confident and communicative, making the array of services and community support which The Furniture Helpline gets involved with clear to prospective customers and donors from the get go.
The new website does all of this and more. It is a new central source of information and a hub of activity – with a page for every service and easy to use forms meaning that donating that unwanted armchair, or arranging a full house clearance, and much more, couldn’t be easier.
The website development project has been split into two phases with a soft launch of the site initially, with the launch of the exciting new ecommerce shop coming soon.
It has been a pleasure working with Gerald and the team and we wish them continued success.
April 5, 2013
We’re very excited for one of our clients, a local and very worthy charity Pancreatic Cancer Action who has been voted by the 750 Associates of Lockton UK to be their Charity of the Year for 2013!
Lockton is the world’s biggest private insurance company founded in Kansas City in 1966 by Jack Lockton, who lost his own battle with pancreatic cancer in 2004, six years after his diagnosis. Rather closer to home, the wife of one of the company’s Executive Directors in the UK, Mr David Way is currently undergoing treatment for pancreatic cancer.
With such a healthy success for previous years of fundraising, Lockton UK make an outstanding effort raising over £350,000 since 2009 for four Charity Partners, the funds raised throughout the course of 2013 will be of great use to Pancreatic Cancer Action in growing the charity to fund future projects and to help improve the survival for pancreatic cancer patients.
Many congratulations to Ali Stunt and all at Pancreatic Cancer Action!
March 11, 2013
We have recently been working with fine art expert Richard Joslin on a new website for his new business.
Richard has a wealth of knowledge of the fine art industry and many years experience in buying and selling Fine Art. He specialises in maritime pieces as well as landscapes, sourcing them from all over the world. He also offers valuations, auction expertise and art restoration as part of his service.
We started by producing a CMS controlled website with straightforward usability so Richard can manage the website himself. As part of the web development project we also created a new brand for the business based of Richard’s family crest. Following the launch of the website we also developed an elegant direct mail piece designed to be mailed to Richard’s extensive international database of contacts to announce the launch of the new website and business.
Richard says, “We are delighted with our website. We have nothing but praise for Mzuri, who are the friendliest, most approachable and tightest knit team you could ever wish to have on your side. They are also highly efficient and professional in their approach to design, branding and market awareness. We were very demanding and taxing in our expectations of how our website should finally appear, and from the very beginning to the final launch they were unfailingly imaginative, accommodating, ever supportive and in possession of seemingly tireless patience. They have been a joy to work with and we would not hesitate to recommend Mzuri Design to both friends and clients alike.”
After working closely with Richard on this big project, we are proud to see the website live and running and the new brand come to life. Click here to see the striking new site: http://www.richardjoslin.com/
February 18, 2013
Recently, we have been working with Camelsdale School on a very different kind of project. Have you ever sponsored a square of turf before? Now’s your chance and for an excellent cause!
Camelsdale Primary School has an issue with water-logging on their main field which means that the field is often out of use, limiting sport lessons and playtime for the children. With our ever-changing weather you can imagine what a problem this is and the frustration of staff and children of having a massive space that cannot be used to its fullest potential…
Well now the School has decided to take matters into their own hands and asked us to help by developing a poster programme, designed to promote their ‘Field of Dreams’ campaign. They are offering you the opportunity to become a Field of Dreams official sponsor! For only £10 you can buy a square of turf which not only means you’ll be helping sort out the waterlogged field, but you will also be entered into a cash prize draw and be added to the Field of Dreams permanent sponsors picture which will be on display at the School.
We have produced the ‘Field of Dreams’ poster campaign with Mrs Palmer, Camelsdale’s Head Teacher specifically to help raise the funds necessary to pay for the drainage required. We wish them the very best of luck with the project. There are plenty of squares available so get yours now by emailing the School on email@example.com, remember, the more squares you buy the more entries into the cash prize draw you get!
February 15, 2013
We are proud to announce the launch of a new website: Anne Perret, Personal Growth.
Anne runs a life coaching company focusing on client confidence. She works with individuals, groups and companies on personal growth including communication, preparation for specific events and confidence at work as well as at home.
We have really enjoyed working with Anne to produce this website and we are very proud of the results. Anne’s work is really interesting and she achieved some great results. Take a look at her work (and ours!) at her new website: www.anneperret.com
February 8, 2013
We’re giving ourselves a big pat on the back here at Mzuri as we have reached our 5000th client project.
Every job we do here at Mzuri is given a unique number in ascending order so we can manage and keep track of each project. We are thrilled to have reached this milestone and feel very lucky to have worked on so many fabulous projects over the past 8 years. There must be something in the air, as we have had a big influx of new projects since the beginning of 2013 and at this rate we are hoping to reach 6000 soon!
Thank you to all our clients, and our suppliers, for making this possible and we hope to continue to work with you, and our new clients, for many years to come.
February 6, 2013
It is evident there is massive potential in email marketing, particularly as a low-cost, sales driving communication method. This is certainly the case, providing you are canny and avoid falling down the cracks into instant junk or the delete folder.
To make sure your email marketing hits the spot we have developed some tips on how to use email as your top marketing weapon…
- Consider making use of a good, user friendly email marketing platform such as MailChimp.com but don’t feel tied to their generic templates, why not design your own template for a really bespoke and on brand email?
- Think about your audience: This is not just about opt-in or creating a large customer database, but exploring who you are trying to communicate with and defining what they want by answering their questions or fulfilling a need/desire. If you have more than one specific audience, it would be worth creating specific communications for each one.
- Also, consider who your customers want to hear from. If you’ve met your recipient(s) at an event or exhibition for example, send an email directly from yourself to introduce the company. Consumers respond better to a familiar name or company name and are much more likely to open an email to someone they recognise. If you know their name, include it in the subject line or as a salutation field.
- The importance of your subject line: Whether emails are opened or not depend largely on the subject being presented. Fewer and fewer emails are getting opened so whatever you send has to be engaging and appealing so the receiver feels compelled to open it. It’s not easy and does require some thought but ultimately, what does the reader gain from opening your email? This is a good question to start with… Be careful not to include words which may get filtered out as spam, such as ‘free’.
- Deliver the message: The hard part is over; the receiver has opened the email and is interested in what you have to say. It’s important to qualify and live up to your subject line as well as to include benefits that will keep them reading. Communicate your message in a direct and summarised fashion so there isn’t too much to read – many consumers will be put off by large blocks of text, so make use of bullet points, text boxes or good graphic design to present the information.
- What comes next: The consumer is interested and wants further information or interaction with your company. Your call to action has to be clear and concise – Tell them where to go or what to do – ‘Please Call Dave’, ‘Have a look at our website’ or ‘Click here for further information’. Giving them more than one option allows them to choose how to get in touch in a way that suits them.
- Measure the success of your campaign by ensuring that your website is linked to Google Analytics – data about click throughs etc is always useful to inform your next campaign, and help you develop your site. In addition, platforms such as MailChimp offer fantastic data analysis which can be very useful in terms of helping to identify clear target groups and markets.
Work through these points to create your email marketing and be ready with your follow up. Don’t forget to do a test run first and enjoy the results. Good luck!
January 29, 2013
We try never to shirk away from a challenge, so when Summerhouse Media threw down the guantlet on Tuesday last week to design, build and launch a website complete with content management system for them within 5 working days, we, naturally, said yes!
Full steam ahead into a brief and design phase, we designed all pages for the site within 2 days and then started the build. The final stages involved snagging, adding content to site and adding some finishing touches, like a gallery page with pop up images, revolving images across many pages and also making final text changes to get it ‘just so’.
The end result: the project was delivered on time and on budget and the client is thrilled: “I cannot thank you enough. It was so exciting to tap in Summerhouse Media into Google and see what came up and we’re second from the top without even trying. I am so thrilled with the results; now we’ve really got something to build on and in every way.”
It certainly isn’t the norm to design and build a website as quickly as that, but it’s a great buzz to be able to complete a task like that for a client when the pressure is on.
View the website here: www.summerhousemedia.com
January 9, 2013
The recent news that the long-running comic The Dandy was being printed for the last time created a mixture of reactions here at Mzuri. The magical image of hiding under the duvet with a torch reading our favourite magazine is a memory for most of us I’m sure, but one that may not mean anything to the upcoming generation.
This is a conflicting topic for most addressing the inevitable move towards technology and loss of traditional printed media. Can we really afford to lose something so fundamental? There is nothing like holding a physical booklet, leaflet, card or printed matter of any kind and what a shame it would be to have everything converted to digital media.
In our line of work we do substantial amounts of printing for our clients, and ourselves, and there is definitely something special about a piece of printed media and it is crucial in creating identity and style for a brand or company. The most prominent example would have to be a business card- putting together a business card is very important for most people as it has to communicate a message about yourself or company in nothing more than a two-sided wallet-sized card. Not only this, but the giving or exchanging or business cards is a very personal communication and has been a ‘business ritual’ for so long, could we really make do without it? And would it not be such a shame to lose it?
Similarly to this, any print communication, from handing out leaflets to providing information brochures, all speak volumes about a person or business. Not to say this isn’t do-able digitally, but having something to look at while holding and feeling it creates a completely different reaction and gives the viewer a feel for the brand. Now more than ever there is a definite regression of people seeking a personal touch and needing more than the ‘faceless company’ from the internet. As print starts to diminish in the business and lifestyle worlds, will we lose a whole dimension of communication?
At Mzuri we are strong believers that print is an invaluable form of communication and it is still very much in demand, alongside an undoubtedly growing demand for digital communications. Seeing iconic establishments such as The Dandy running their last print edition is sad but is an historic mark in time. Will this be the beginning of many publications changing with the times, or will we see a greater appreciation of print when the options diminish? Only time will tell.
December 12, 2012
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Trust me, I never win anything, so imagine my delight when I discovered recently that I was one of the winners of the Melt Candle Company Pinterest competition!
I was inspired to enter this competition partly to have a bit of play with Pinterest outside work (I know, what a geek!), and to spread the word about how much I love the Angel candle from Melt. The idea was simply to show in pictures what your favourite Melt candle meant to you and you can see my entry here: http://pinterest.com/mzurikatherine/melt-scented-candles-competition/ . Imagine my surprise when I found out that I had won, having been a fan of the gorgeous Melt Candle Range for so long. I was a little over-excited when the box arrived from the lovely people at Melt. Needless to say the girls in the office were pouring over it and all remarked on the beautiful aroma that filled the office. Someone has already made a purchase from Melt for a Christmas present as a result.
Now the candle is safely ensconced at home in our lounge, and it gives me great pleasure setting it alight each night to enjoy its wonderful scent. Thank you to the Melt Candle Company for my lovely prize and I hope you will all be inspired to check out their truly gorgeous candles here: www.themeltco.com.