October 6, 2015
Butserfest is an established music festival run by East Hampshire District Council. Unlike most festivals, Butserfest, held at annually at Queen Elizabeth Country Park just outside Petersfield, is entirely drug and alcohol free, its central aim being to provide affordable, fun and safe entertainment for young people.
Following a rigorous tendering process we were proud to win the bid to manage and deliver the marketing and promotion element of this huge project in 2015.
Having joined the project team in June, just over two months before the event and over 6 months after work had started on the planning for the 2015 festival, there was a great deal to do in a short amount of time!
In order to get a clear picture of exactly what needed to be achieved we started with a full strategic review of the festival, its history, objectives, audiences, plans for growth and core values. From there we developed a detailed marketing plan, making the most of East Hampshire District Council’s in-house resources and huge network of contacts and trusted suppliers that has been built up over the years.
Our work covered:
- Marketing strategy and consultancy
- Web development
- Graphic design (for print, digital and promotional items)
- Brand management
- Email marketing
- PR campaigns
- Social media planning, development and on-going management
- Database management and development
- Audience and stakeholder communications
- Market research and surveying
- Individual campaign development and management
- Street sales and promotions
- On-the-day support including fieldwork surveying
- Follow-up PR and on-going brand promotion, building interest in next year
The pace of the project was intense and involved a large number of stakeholders, all working together to make the event a success for the youth of East Hampshire.
On the day itself, we were delighted to volunteer with the East Hampshire District Council team at the event to see first hand how valuable and enjoyable the event is. Butserfest 2015 was a great success and we were very proud to be part of it.
2016 sees the festival’s tenth anniversary and plans are already developing to ensure it will be the biggest and best yet! Watch this space! www.butserfest.co.uk
For exciting updates, follow Butserfest on Twitter @Butserfest and like them on Facebook.
October 1, 2015
A unique dental service with a new approach to oral care has recently opened its doors in Chichester. This exciting new venture, The Dental Hygiene Centre, is the only dental centre in the locality (and one of only five nationally) dedicated entirely to oral hygiene.
The Dental Hygiene Centre was launched on 12 September with a special open day designed to introduce its services to the locality. These services include oral health check-ups, tooth cleaning and polishing, preventative advice as well as advice on giving up smoking, teeth whitening services and stain removal. The centre also offers a children’s dental hygiene care service which includes tooth polishing and advice on brushing.
Although The Dental Hygiene Centre is owned in conjunction with Grange Dental Surgery (located two doors away) it is unique in that it is not necessary to be a patient of Grange Dental to use The Dental Hygiene Centre’s services. This unusual accessibility allows people to manage their oral care in a more flexible way, enabling them to receive a freshen up or address any concerns that they may have without registering with a Dentists or in between their regular appointments.
We were asked to work on elements of the launch of the Dental Hygiene Centre and were delighted to manage the design, development and installation/implementation of:
Branded signage and exterior privacy measures | A launch event invitation | A new practice flyer | the development implementation and follow up on a highly successful PR campaign to publicise the launch.
In addition we are also currently commencing work on a website for the Centre so watch this space for more updates!
September 25, 2015
Meet Megan White, a university student we were pleased to welcome to the Mzuri team for work experience in design in August. It was great having Megan on board and she enjoyed her time so much that she is returning for an ongoing internship.
Read about Hannah’s experience in her words below:
Thank you for the opportunity to come and do work experience with all of you at Mzuri.
The skills that I have learnt so far at Mzuri will be beneficial to my future placements and career. Working on live projects really gave me an insight as to what it was like to work within a professional design agency. You also gave me advice on my CV and how to prepare for interviews, which will certainly help me in the future.
I would also like to thank you all for making me feel so welcome and included into the team. I’m so excited to have been offered a longer term placement at Mzuri and can’t wait to get started.
It’s great to hear that you had a great time Megan and we look forward to welcoming you back into the office very soon!
September 24, 2015
Did you know that Marmite takes its name from the French term for a large covered cooking pot (as seen on the traditional label) and is the reason for the jar’s bulbous shape? Love it or hate it, the Marmite jar as taken on some inspired guises since it was first introduced to us in 1902.
Memorable limited editions that have connected with and echoed the brand’s marketing campaigns have appeared in shops over the past decade. Tinkering with the basic recipe and packaging design has made for some memorable and irresistible versions that were hard to miss. In 2007 we saw Guinness Marmite, a collaboration between two brands that resulted in a new recipe using 30% Guinness yeast. On Valentine’s Day in 2008 Champagne Marmite hit the shelves, containing 0.3% champagne, followed by Marsden’s Pedigree Marmite in 2009, which celebrated the Ashes Cricket test series. To mark the Queen’s Diamond Jubilee in June 2012 there was Ma’amite and then Marmite Gold, adorning our newly glamorous toast with gold coloured flecks.
This summer, we saw what might be our favourite edition yet at Mzuri; the ‘Summer of Love’ and ‘Summer of Hate’ jars, playing on the brand’s famous ‘love it or hate it’ strapline: sending out both good vibrations and bad palpitations. The 1967 Woodstock-inspired designs were available for this summer only and their contents altered to give a lighter, more summery taste, the aim being to make more consumers lovers not haters.
Marmite released just ninety-four jars of the ‘Summer of Hate’ Marmite, one for each day of British summer. Did you spot one?
Images courtesy of www.marmite.co.uk
Finding such creative ways to keep such an established brand fresh and memorable, even amongst those who despise the spread, is no mean feat. It must be working though, if the Mzuri team’s responses are anything to go by!
September 21, 2015
Introducing Lucy Gavan, another fantastic work experience student that joined us for a spell this summer. Lucy had the following to say about her experience at Mzuri:
My name is Lucy and I am 16 years old, having just taken my GCSEs. I started my work experience week on the 3rd August, and I was welcomed into the Mzuri family straight away. Katherine and Zoe made me feel comfortable and at home in their office, as did the whole team, and gave me a list of some interesting and enjoyable tasks that I could complete throughout the week. I got the opportunity to write a few potential blog entries for the Mzuri Design Blog, as well as being able to do some research on various aspects of marketing and design, such as typography. I was also able to sit in on a meeting that Katherine and Zoe had with their clients from Butserfest. At which point I was able to see how a real business meeting is carried out, which allowed me to see whether I would enjoy a career in marketing. Through this meeting, I have become more involved with Butserfest and am proud to say that I am the very first Busterfest Champion. I am very excited to attend and maybe even help out at the festival.
I enjoyed my work experience so much I even came back for more! I did just one more day on the 21st August at Mzuri. Before coming to Mzuri, I knew I wanted to go into business, but I did not know what branch I would be suited to. I had thought marketing may be a good fit for me and had also dabbled with the idea of accounting. Work experience at Mzuri has taught me that I definitely want a career in marketing. I may even return in five or so years’ time asking for a job after university!
Thanks for all your hard work Lucy. We’re happy we’ve inspired you and wish you lots of luck on your path to a career in marketing!
September 15, 2015
We were pleased to welcome student Emma Garrad into the Mzuri office for a week back in July for work experience. As Emma has a special interest in design, Phil and Dean were happy to talk her through what their roles entail, sharing their own experiences and insight on all things design. After being set some challenging design briefs, Emma produced some fantastic and original work which impressed all of us here.
On reflection, Emma said the following about her time at Mzuri:
Thank you for letting me do my work experience with you, I had a great time doing the work and learning new skills.
Being at Mzuri design has taught me lots of new things I didn’t know before and had helped me to understand where my future path may lead.
It was fun learning about and trying some of the different varieties of tasks that were available. I’d also like to thank everyone else for helping me and making my time there enjoyable and informative.
We thank Emma for all her hard work and wish her every success for the future!
September 9, 2015
We are all aware of the terrible effects of Syria’s civil war which has now escalated to the point that it is the worst humanitarian disaster of our time. The suffering endured has become so great that entire families are making vast and dangerous journeys in the hope of reaching safety. According to the UN, the number of innocent civilians displaced so far is more than 11 million and more than half of all Syrian refugees are under the age of 18.
People across the country and indeed the world, cannot fail to be moved by the heart-breaking images and stories that are appearing in the media on a daily basis. Two local mums from Haslemere have decided to try and take action to help. They have set up an initiative called Haslemere’s Gift of Hope which asks volunteers to donate bags containing essentials for babies and children including good quality second hand and new warm clothes, shoes / boots, gloves, books and toys, as well as toothbrushes and toothpaste. These will be delivered to the refugee children in Kos via approved channels to ensure they reach those in need. It is recognised that these gifts are not providing them with life essentials, but rather they are designed to give them a “small ray of happiness”.
Here at Mzuri Design we also want to do our part to help and we have therefore offered to be a collection point for the Bags of Hope initiative. If you too would like to help, all you need to do is donate part or all of a Bag of Hope (or money to help with the logistics of sending the parcels). So feel free to pop into our office with your donation. We are at:
3a Headley Road, Liphook, GU30 7NS.
To help you put together your bag, here are some example contents:
(Some necessary exclusions: no sharp objects, toys requiring batteries or liquids please).
Please remember to put into a bag with a label providing age / gender information so that the bags can be distributed appropriately.
We ask that all donations be kindly donated to us by Thurs 24th September at 5.30pm.
The campaign is also calling for monetary donations to help with the shipping logistics. For more information on how you can help and important updates on the campaign, visit the Haslemere Gift of Hope Facebook page and funding page.
August 26, 2015
We are proud to announce the launch of a holding page for America First Coast Travel who provide bespoke, fine and rare holidays for the discerning traveller. This signifies the first step of the development of an online presence for their growing travel business – whilst we busily work behind the scenes to design and build a more comprehensive website to showcase their offer.
We have worked closely with the passionate team at AFCT to provide a clear initial synopsis of their offering to serve as an immediate online reference for current and prospective clients and suppliers. Their unique knowledge of the east coast of the southern states of America enables them to build tailor made holidays with bespoke itineraries precisely in tune with their clients’ individual needs. As approved and designated sole receptor in the USA and Europe for the local tourism authorities, the company plays a key role in the development of tourism in this beautiful and varied area of the USA.
Client Services Director, Val, is delighted with the results, “Mzuri have played a key part in helping us to shape our marketing collateral from the concept stage of our business. Their input has been fantastic and we are really pleased with the end result and how the other projects we have in progress are shaping up.”
The project involved design and copywriting for the holding page as well as build and launch of the site. We also arranged domain name and hosting. Additional projects for America First Coast Travel include a brochure, PowerPoint presentation and proposal document.
View the holding page yourself here: www.americafirstcoasttravel.com
August 13, 2015
July 30, 2015
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Introducing Gudrun… the latest addition to the thriving Mzuri team! Gudrun joins us as an Account Manager and brings with her a wide range of experience from both market research consultancies and client side roles. She has worked across a plethora of high profile brands spanning FMCG, retail and media sectors on consumer insight and market research projects as well as brand strategy development.
Here are some examples of the types of projects Gudrun has been involved in throughout her career:
– researching music and programming strategies for radio stations such as Capital FM and XFM
– developing new spirit brands and packaging for Diageo
– exploring healthy messaging and packaging options for M&S
– advertising evaluation and development for a toilet paper brand (!)
– researching and guiding development of the Homebase magazine from the reader’s perspective…
… and much, much more!
Her expertise lies in understanding the consumer and how to develop successful marketing strategies to connect with them. She is now delighted to be joining the Mzuri team to broaden our offer and support our growth. She is very much in tune with our values of dedication and collaboration with our clients, passion for our work and developing effective campaigns.
Gudrun says, “I am thrilled to be joining such a talented and dedicated team at Mzuri Design. I am impressed by their commitment to exceeding the expectations of their clients, their creativity and determination to lock-down business advantage in all the work that they do. I am hugely excited about being part of their offer and working to build strong partnerships with the Mzuri client portfolio”.