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January 12, 2015

Happy NOA Year!

blog-title-text-NOA
We are loving 2015 so far at Mzuri, even if both our to-do and resolutions lists are getting staggeringly long! However if, like us, you’ve resolved to take part in more cultural pursuits this year, why not begin with some exciting events from the National Open Art?

Works on Paper: 5-8th February
Following last year’s incredibly successful 5-week long exhibition at Somerset House, alongside notable shows at Pallant House and the Chichester Festival Theatre, NOA will be taking selected works back to London for The Works on Paper Fair at the Science Museum, from 5-8th February. The exhibition will showcase Early, Modern & Contemporary watercolours, drawings and prints from 20 short-listed artists from the summer competition. £15 for adults, 12-21 yrs £7.50. Or, free e-ticket (admits one) available here. Read more about the exhibition here.

 

The House of Fairy Tales
The House of Fairy Tales is a children’s charity based in London, committed to providing creative learning experiences for 5-12 year olds, working with institutions, events and local authorities. The charity promotes active engagement with issues concerned with sustainability and the environment. Bringing together artists, performers, actors, writers and philosophers in their hundreds to deliver theatrical events, guides and exhibitions, The House of Fairy Tales is a truly inspiring charity. NOA intend to link much more closely with The House of Fairy Tales in 2015, and is also pledging to donate 5% of art sales to them this year.

 

Exciting Changes to The National Open Art Competition 2015
Entry for the 2015 National Open Art Competition opens this January 10th and is open to all ages, now including children under 15, at a reduced cost of £10. This year NOA have also introduced the new and intriguing category of Moving Image; we can’t wait to see this year’s entries! Visit the website to find out more.

 

December 19, 2014

Pinterest: Pins with a price tag?

Filed under: General,Marketing — Tags: , , , , — Katherine @ 4:02 pm

Pinterest_logo-3

Pinterest recently announced planned changes to its Promoted Pins in the U.S., with the hope of making its advertising more tailored to each user.

The site also plans to provide higher quality feedback to advertisers about the impact of their Promoted Pins.

Much like fellow image-based social media site Instagram, which announced it would bring sponsored posts to the UK in September (with access to real-time performance ad data for advertisers to boot), Pinterest has defended the decision to advertise, reminding us that it is a necessary move in order to keep the site up and running for years to come. Both sites have also stressed the strict visual regulations of these promotional posts, which must be met by brands in order to retain aesthetic quality and creativity on both sites.

But what does this mean for brands? U.S. businesses can now join the waiting list for Promoted Pins, with Pinterest promising those interested that sponsored posts will be pay-per-click. Even if businesses are not looking to advertise with Pinterest or Instagram at this stage, the sites’ respective decisions to adopt advertising when twinned with the knowledge that both are fast catching up with leading social media sites, (it was thought two years ago that Pinterest was retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in its history, and the site’s popularity  has only heightened since) might make us take these sites much more seriously as a marketing tool.

Many brands worldwide are already using visual social media sites to market their goods and services, as consumers become increasingly responsive to visual content. It will be interesting to examine this responsiveness in a more quantifiable sense now that both Instagram and Pinterest have embraced the sponsored post, and see how the story unfolds for businesses across the World.

Sources: Pinterest Data Analysis: An Inside Look,  Pinterest’s new Privacy Policy preview.

December 18, 2014

Website Launch: Transport Times Events

Filed under: General — Tags: , , , — Katherine @ 8:01 pm


We are really proud to announce the launch of the new Transport Times Events website. The site is fully responsive and content managed and has been very well received by the client. We worked closely with the team at Transport Times Events to continue to utilise the content and events management database system which we have developed and evolved over several years of working together, and to tie this in to the new website. This has the advantage of continuity for the client in using existing (albeit improved!) systems, whilst updating the front end of the website to bring the company bang up to date. Additional functionality enables them to take and manage bookings for their three national awards and their major conferences with ease.

The aim of the site was to provide an engaging and easy to navigate site for their visitors, and to provide functionality and flexibility to the team, and the comprehensive content management system which enables the tailoring of the site across all pages achieves this. The addition of a news/blog page and tying in with social media via a twitter feed and appropriate social media links also increases the immediacy of the marketing messages for the business, enabling them to respond and comment on big changes in their industry effortlessly.

Site looks great, thanks for all your hard work. Much appreciated!
Grant Poulton, Managing Director of Transport Times

Visit the site: www.transporttimesevents.co.uk

December 17, 2014

Harrison’s Fund has a new website!

Filed under: General — Tags: , , , — zoe @ 6:47 pm

New Website for Harrison's Fund
We are proud to have recently launched a brand new website for charity ‘Harrison’s Fund’.

The charity, founded and Managed by Alex and Donna Smith is dedicated to their son Harrison. Harrison has Duchenne Muscular Dystrophy and Harrison’s Fund has just one goal which is to get as much money as possible into the hands of the world’s best researchers, who are working to find a cure for Duchenne.

Our brief was clear, to retain the youthful, fun feel of the charity’s existing website but make it easy to use both for visitors and the site administrators. The key issues for use to address centred around the back end of the website, giving the administrators straight forward and simple access to maintain and update the website on a daily basis. In addition, it was important to ensure that the core target to drive interest, donations and involvement in fundraising events was at the forefront of each element of the website and that the website brought together the different elements of Harrison’s Fund digital marketing.

Alex expressed his gratitude at the time of the website launch, commenting that “It’s rare to find an agency that can understand so fully a brief from a developed original website and make it quite so much better. The process of working with Mzuri has been seamless, with advice and suggestions that have taken our new site to a completely new level!”

We are delighted with the look and feel of the new website but are particularly proud of the efficiencies created by our content management system, making management of the website straightforward and time efficient.

December 16, 2014

New site for Snowbird Finance takes flight

Filed under: General,Websites — Tags: , , , — zoe @ 3:25 pm

Snowbird Finance

We are delighted to announce the launch of a new website for Snowbird Finance. The client brief was to design a clean sharp corporate site that would help to place Snowbird Finance Ltd is a leading position in their marketplace.

Designed specifically to appeal to the dental, optical, medical and veterinary markets the site is fully CMS controlled and has a number of functionalities that enable the client to maintain and add to the site quickly and efficiently.

Twitter and News feeds on the home page make the best use of live content and flexible quick links leading to stand alone pages give the facility to create timely and topical content as and when needed without clogging up the site with dated material. The site has also been designed to drive enquiries to the Snowbird team so that they can maximise lead conversion with excellent customer service, responsiveness and rates.

Sophie-Louise Cook, Marketing and Communications Manager at Snowbird Finance commented,

“We are delighted with our new website from Mzuri, which is both functional and easy to navigate for the user and the back end administrator. I am able to make changes in a matter of seconds such as adding pages, news items and images, which is essential in our fast moving and dynamic industry. The live twitter feed on the home page keeps users up to date and the contact us page with newsletter opt in has already brought new leads to the business. Thank you to Zoe and the team for all their hard work on this project”.Snowbird Finance Website

December 1, 2014

10 Nearly-New Year Resolutions from Mzuri

10 Nearly-New Year Resolutions from Mzuri

The time has come to open the first window on our advent calendars; it’s officially December. We’re steaming rapidly towards that magical time of year once again and before we know it Christmas will be upon us – with the New Year not far behind.

Christmas, of course, brings with it all manner of goodies, the down side is that it inevitably presents us with an exceedingly long ‘To Do’ list before we can set ‘Out of Office’, relax and get our paws on the fun stuff.

This year we’d like to help you get a few of these things crossed off early to make the run up to the festive season that bit more enjoyable. We’ve put together a list of Nearly New Year Resolutions to make sure that your business has all of the jingle bells and whistles but less of the hangover as we move into 2015.

If you have any Christmas wishes for your business, why not use this Christmas to make them come true?

Our 10 Nearly-New Year Resolutions:

1. Spread some joy with email marketing – and develop some effective routes of communication with your target audiences

2. Spread a little Christmas cheer – build relationships by sending some thoughtful cards or gifts to say ‘Thank you for 2014 and we look forward to working with you in 2015’

3. Spice up your corporate stationery – give the right ‘on brand’ impression every time

4. Give your social media some sparkle – drive traffic to your website, raise awareness of your business, build a brand personality and communicate with your audiences

5. Spruce up your flyers – are they sending the right message and addressing the relevant issues? Is the call to action clear? Make sure your sales tools work as hard as you do

6. Pick the perfect wrapping - create some superb product packaging – presentation is half the battle, particularly for retail businesses, so make yours shine

7. Give great cards – your business card is a mini reminder of you and your business, make sure yours does you proud

8. Giving is better than receiving – How can you keep your business at the front of your customer’s minds? Inspired promotional items can help

9. Don’t hide your light under a bushel – Make sure you are seen and let your signage do the talking

10. Make sure your website has all the trimmings – it’s the first bastion of your business in a digital age, so does your website have it all or is it letting you down? Does it reflect your corporate image and values or could it do with freshening up?

And one more… after all it’s (nearly) Christmas…

11. Start the New Year with a bigger bang this year! Why not go all out by taking a step back and working out your marketing strategy ahead of 2015? You could save time, money and see improved results.

Our gift to you – ‘Tis almost the season to be jolly so we’d like to offer a free of charge initial consultation to review your current marketing, come up with some preliminary ideas and sketch out a plan of action for you.

To book your free consultation please call us on 01428 722990 or email zoe@mzuridesign.co.uk.

 

November 27, 2014

November 26, 2014

Time to add personality to your LinkedIn profile

Filed under: General,Marketing,Social Media,Websites — Tags: , , , , — Katherine @ 2:55 pm

Time to add personality to your LinkedIn profile

LinkedIn Profile

LinkedIn have now introduced the option to add a custom background to profiles.

In our increasingly visual world, this is a welcomed addition to the social network that will no doubt bring professional pages to life.

Why not give it a go and add some personality to your profile? The recommended size is at least 1400 x 425 pixels, and we’re working on ours now!

What will yours be?

November 19, 2014

Support the NSPCC at the Haslemere Christmas Fair

Filed under: General,Miscellaneous — Tags: , , , , , , , — Katherine @ 5:35 pm

NSPCC Haslemere Christmas Fair
Be sure to pop down to Grayswood Village Hall on Saturday 29th November to stock up on gifts, decorations and homewares at the Haslemere Christmas Fair. The event takes place from 10am to 4pm, and is in support of the NSPCC.

Stallholders will be selling artwork, collectable felt animals, bespoke cushions, cashmere and silk clothing, Christmas decorations, furniture, home accessories, antique porcelain and crockery, Christmas bulb arrangements, kitchen tools, makeup, fragrance, skin care, jewellery, boutique wines, Spanish chocolates, French and African baskets, cakes and much more!

As if these offerings wouldn’t be enough to tempt you, there will be a delicious curry lunch provided by Sulu Hardy, offering both a veggie and chicken curry with saffron rice. Sulu will also be serving pav bhajis, which are Indian-style sandwiches served on a roll and topped with onion, coriander and a squeeze of lime. Yum! The lunch is available to eat in or for take-away – something tasty to bring back and eat in front of Strictly! Coffee, tea and delectable cakes and biscuits will also be sold and served.

The fair will also feature a raffle with some fabulous prizes to be won, as well as an onsite charity shop; great for children to buy smaller gifts in addition to the range of specialist stalls.

The NSPCC campaigns to change the law, provides ChildLine and NSPCC helpline services, offers advice for adults, brings ChildLine School Services to children in schools all over the UK, and much more. Every child is worth fighting for, and your support makes it happen, so why not welcome the holiday season, get into the Christmas spirit and support this fantastic cause! Read about the event here.

Haslemere Christmas Fair

 

Looking forward to… Lecture by Sir Ranulph Fiennes OBE

Filed under: General,Miscellaneous — Tags: , , , , , , — Katherine @ 4:20 pm

Lecture by Ranulph Fiennes

Ranulph Fiennes

We’re really excited to be attending the annual Huxley Lecture at Prior’s Field School next Thursday 27th November, presented by the phenomenal British explorer Sir Ranulph Fiennes OBE.

Some of his outstanding achievements include climbing to the summit of Mount Everest at the age of 65 and being the first explorer to cross the Antarctic on foot. He has led 22 major exhibitions to all corners of the Earth, including the first polar circumnavigation of Earth, the discovery of the lost Arabian city of Ubar and the first hovercraft ascent of the longest river in the world. Phew!

We can’t wait to hear about his amazing adventures and experiences.

Fancy joining us?

Tickets cost £14 and are available here.

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