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April 9, 2010

The importance of good photography in ecommerce websites

Filed under: General, Websites — Katherine @ 4:30 pm
We’ve been excitedly looking through the final photographs from a recent photo shoot by Mark Langridge for Nikki Szabo Fabrics and Interiors. We’re busy rolling the photos out onto the new ecommerce website, a plethora of marketing materials and also starting planning for our PR assault. While huddled around a machine at the Mzuri offices pouring over the images for the first time, we all said in unison (a bit sad really, but at least we’re all on the same wavelength on this important issue!) that this is a perfect example of why it is important to invest in great photography for your marketing, particularly for ecommerce websites.  (more…)

January 25, 2010

The shoe is on the other foot – launching our new website!!

Filed under: General, Websites — Katherine @ 9:51 pm

After a day of final tweaking, snagging and perfecting, our new website www.mzuridesign.co.uk finally went live this evening! Hurrah! A huge sigh of relief was expelled by the whole team who have endured several months of intense development of the site after about 2 years in the ‘planning stages’. Many an evening and weekend have been spent busily preparing case study information, service summaries, loading and tagging images and optimising every page etc; jobs which somehow never seemed to get done during working hours as we were doing ‘our day jobs’ working on client projects.

So, the shoe was very much on the other foot and it has given me really useful insight into the process of website development from the other side!! So here are my three top tips when approaching a major website development or re-development: (more…)

January 18, 2010

Google’s new rules and the impact on social media

Filed under: Search Engine Optimisation, Social Media — kate @ 5:53 pm

Google’s recent announcements will have a big impact on how we all approach SEO and social media in 2010.  The first change is that Google will now include real-time data in search, including status updates from Twitter, Facebook, Linked In and blogs.  So your ‘tweets’ need to be brand aligned, relevant and timely! A recent article in B2B Marketing magazine describes tweets as needing to be ‘mini-press releases’ – a really good description to follow if you’re new to the social media arena.  (more…)

October 27, 2009

Choosing the right content – SEO Copywriting

Filed under: Search Engine Optimisation — Tags: , — Paul @ 9:38 am

Whilst it may be obvious to some, the content on a web page is probably the key factor in determining the relevancy of the page to a particular topic.  Google, the number 1 search engine used worldwide, strive to perfect their search engine algorithms to identify as accurately as possible what a web page refers to and to achieve this, aims to see exactly what a visitor to the site would see. (more…)

October 19, 2009

Keyword Analysis – Where it all begins

Filed under: Search Engine Optimisation — Tags: , — Paul @ 9:29 am

When keywords, also known as key phrases, are mentioned in relation to search engine optimisation, we often get the same feedback from clients who think that keywords are simply a list of words that can be added to a page, the result being that the page then appears in search engine listings for any of the given keywords. (more…)