Google’s recent announcements will have a big impact on how we all approach SEO and social media in 2010. The first change is that Google will now include real-time data in search, including status updates from Twitter, Facebook, Linked In and blogs. So your ‘tweets’ need to be brand aligned, relevant and timely! A recent article in B2B Marketing magazine describes tweets as needing to be ‘mini-press releases’ – a really good description to follow if you’re new to the social media arena. (more…)
Whilst it may be obvious to some, the content on a web page is probably the key factor in determining the relevancy of the page to a particular topic. Google, the number 1 search engine used worldwide, strive to perfect their search engine algorithms to identify as accurately as possible what a web page refers to and to achieve this, aims to see exactly what a visitor to the site would see. (more…)
When keywords, also known as key phrases, are mentioned in relation to search engine optimisation, we often get the same feedback from clients who think that keywords are simply a list of words that can be added to a page, the result being that the page then appears in search engine listings for any of the given keywords. (more…)
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