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January 18, 2010

Google’s new rules and the impact on social media

Filed under: Search Engine Optimisation,Social Media — kate @ 5:53 pm

Google’s recent announcements will have a big impact on how we all approach SEO and social media in 2010.  The first change is that Google will now include real-time data in search, including status updates from Twitter, Facebook, Linked In and blogs.  So your ‘tweets’ need to be brand aligned, relevant and timely! A recent article in B2B Marketing magazine describes tweets as needing to be ‘mini-press releases’ – a really good description to follow if you’re new to the social media arena.  (more…)

October 27, 2009

Choosing the right content – SEO Copywriting

Filed under: Search Engine Optimisation — Tags: , — Paul @ 9:38 am

Whilst it may be obvious to some, the content on a web page is probably the key factor in determining the relevancy of the page to a particular topic.  Google, the number 1 search engine used worldwide, strive to perfect their search engine algorithms to identify as accurately as possible what a web page refers to and to achieve this, aims to see exactly what a visitor to the site would see. (more…)

October 19, 2009

Keyword Analysis – Where it all begins

Filed under: Search Engine Optimisation — Tags: , — Paul @ 9:29 am

When keywords, also known as key phrases, are mentioned in relation to search engine optimisation, we often get the same feedback from clients who think that keywords are simply a list of words that can be added to a page, the result being that the page then appears in search engine listings for any of the given keywords. (more…)