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January 18, 2010

Google’s new rules and the impact on social media

Filed under: Search Engine Optimisation, Social Media — kate @ 5:53 pm

Google’s recent announcements will have a big impact on how we all approach SEO and social media in 2010.  The first change is that Google will now include real-time data in search, including status updates from Twitter, Facebook, Linked In and blogs.  So your ‘tweets’ need to be brand aligned, relevant and timely! A recent article in B2B Marketing magazine describes tweets as needing to be ‘mini-press releases’ – a really good description to follow if you’re new to the social media arena.  (more…)