Claudia Bradby

The Brief

Claudia approached Mzuri initially to work with her to develop a marketing strategy for the business. Her requirements then extended to brochures and other printed materials, search engine optimisation for her website and the mangement of her Google ad campaigns.

The Solution

The initial marketing planning involved interviewing the team at Claudia Bradby, looking at past marketing activity and researching her competitors in both the retail and wholesale markets. Whilst this was a marketing focused activity, this inevitably lead us to examine Claudia's business processes and IT integration.

We developed an integrated marketing strategy and planning calendar for 18 months, focused on bringing together all elements of the marketing mix. We focused on email marketing planning and measured and integrated approach to search engine optimisation and Google adwords campaigns, by adding tracking code to website pages, to allow reporting on Google Analytics. The results have been outstanding, significantly increasing web traffic and sales figures.

We examined the timings for delivery of the jewellery after tradeshows and made suggestions to streamline the internal processes accordingly.

We looked at design and print requirements over the 18 month period and designed multi use items where appropriate and ordered specific quantities to ensure maximum cost efficiencies.

The Feedback

Kate approached us with the perfect balance of making sense and not being too pushy, but yet still keeping Mzuri in our eyeview. This was very compelling, and does underline all they do. They have been incredibly helpful, thoughtful and insightful and we have all immensely enjoyed working with them, and are enjoying the systems they have put in place. They have helped us implement a platform from which we are growing and have given a mixture of practical and creative help. Kate is punctual, professional and has been a great asset to us this year.

Services Provided
Brand Identity, Event Stationery, Graphic Design, Marketing & PR, Print Management, Website Development