Didlaw

The Brief

Karen Jackson, founder of didlaw, wanted to create a brand identity for both her main business and her Notary work, to better represent the values and ethos of her law firm to a varied audience.

The Solution

We approached this project by first looking at didlaw and what the business name meant - discrimination, illness and disability. We felt this explanation needed to be part of the logo to make sure the name had a clearer meaning. We proceeded to look at many different concepts based on the two main target markets for the firm; individuals and large companies. The final logo met the requirements for the business and the design was then used as the basis of the layout for the Hampshire Notary logo, with a different but complementary colour palette, to ensure each brand had its own identity but that they looked consistent for Karen. We have now rolled this out for stationery, advertising and a set of promotional postcards. Karen's website has been successfully launched and has received some fantastic feedback. We are also working with her on marketing strategy and special projects.

The Feedback

"I had seen some of Mzuri’s work in the local area and found it very appealing. I then saw a presentation on business development by Kate and it pushed me into action. I launched my own law firm just over a year ago and had used a logo of my own design. I wanted to get something more corporate and professional. The process I went through with Mzuri was fascinating: I thought I knew what I wanted but at every stage of the development I learnt something new about me, about my likes and dislikes, about what kind of messages I was conveying.

The team at Mzuri are friendly, full of energy and very well-versed in both design and marketing. I learnt so much and came out with a brand that is exactly what I want. Mzuri delivered everything I wanted and more...their insight and skill, knowledge and interpersonal skills were all amazing – it was great to feel they were holding my hand at every step of the way so that I wouldn’t make an expensive error of judgment. If you are thinking about marketing, speak to Mzuri today. They are flexible and accommodating and will not do anything more than you want. It was all so easy. Give your business and brand the boost it deserves. Go on – you know you should!"
Karen Jackson, didlaw

Services Provided
Advertising, Brand Identity, Graphic Design, Marketing & PR, Print Management, Website Development