H&C Contracts

The Brief

H&C Contracts approached Mzuri Design to help them to develop their brand. They had decided to review it because it was felt that the existing brand did not effectively reflect the size of the company and the stature of the clients that they were working with.

The Solution

As a result Mzuri Design were tasked with bringing the H&C Contract corporate identity up to date. To achieve this in a strategic and targeted way we recommended that H&C Contracts underwent a full re-branding exercise, with the brief that although the new brand should represent a completely new look, there should be some connection with the previous brand so existing clients felt some level of continuity and history with the company.

The colours decided upon during the course of the re-brand process reflect the heating, cooling and environmental elements of what H&C Contracts do. The fresh, clean and almost clinical brand was designed to reflect the working spaces that their installations create for clients that include hospitals, laboratories and art galleries.

Once the new brand was agreed we proceeded with a planned roll-out to all stationery items, including business card, email footer, letterhead, continuation paper, account documentation and compliment slip. In addition the roll out went further to cover staff uniforms and livery as well as vehicle signage for the existing H&C Contracts fleet.

The next stage was the development of a new, brand compliant, website to promote and display the business to its target audiences to optimum effect.

The Feedback

At H&C we are all delighted with the new fresh image that you have designed for us which is both professional and attractive. We have been getting pleasing positive feedback from our customers, staff and suppliers alike and in conjunction with our new website we are sure that this must all have a beneficial effect on our business'.

Services Provided
Brand Identity, Graphic Design, Marketing & PR, Print Management, Signage & Livery, Website Development