Moorlands Road Dental Practice

The Brief

Moorlands Road Dental Practice, based in Dorset, approached Mzuri Design for help with marketing the practice, in order to pre-empt the problems that are being faced by many dental practices today. They were aware that issues associated with an aging patient base, a reducing patient list and dwindling numbers of new patients have been adversely affecting the private dental industry and wanted to deal with them pro-actively head on.

The Solution

We approached this project by developing an extensive and detailed marketing strategy designed and tailored specifically for Moorlands Road. The strategy was far-reaching and looked at every area of the practice, with special focus on communication and the various points at which a patient or potential patient might have contact (via whatever medium) with the practice.

We used the approved strategy to develop a marketing plan designed to structure the implementation of marketing activity logically and effectively over a period of time. The plan included a huge range of activity, from the development and execution of a localised PR and advertising campaign that targeted a number of different potential patient groups, to the production of printed material centred around several key messages created to reinforce the already positive relationships that the practice has with its existing patients.

Services Provided
Advertising, Graphic Design, Marketing & PR, Print Management, Promotional Items