Fund for Action Through Education (FATE)

The Brief

In 2006 FATE’s founder, Sarah Noor, spent three months just outside Mombasa, Kenya working at the Wema Centre Home for abused, abandoned and orphaned girls. As well as looking after 126 former street girls, the centre provides basic education to local children who cannot afford a uniform to allow them to attend school.

Although many of the children have the potential to do very well academically, they do not have the opportunity as the Wema Centre is only able to educate them in basic literary skills. On her return to the UK, Sarah decided that she wanted to continue to support the Wema Centre and the children there by setting up a sponsorship scheme to send as many of the brightest children to school as possible.

We connected with Sarah Noor and Sarah Nutbrown, who has now joined her in running the charity, in 2008 via a mutual friend. We were so taken with the amazing work they are doing, we offered to help them. The charity is particularly close to our hearts given Mzuri Design's connection with Kenya (Creative Director, Phil, grew up there and the name 'Mzuri' is a Swahili word meaning 'good' or 'great' or 'beautiful').

The brief was to create an effective, evocative and professional brand identity and then a website, leaflet, newsletter and other materials to help them stand out from the crowd in the competitive charity world.

The Solution

We created a brand identity which is vibrant and colourful, with a clear nod to the educational benefits that the Charity are achieving, while maintaining a professional look and feel. We have then set about creating a website - with not only full information on the charity and the children they support, but also a full content management system allowing the team to update news and other information themselves. We are also working on developing an ecommerce system that will allow supporters to donate online and set up ongoing sponsorship of children too.

The Feedback

"I would not hesitate to recommend Mzuri Design to anybody looking for a creative and professional design agency to work with. We have been working with them on a re-branding exercise, encompassing our logo, website and other collateral, and have been thoroughly impressed by the ideas that they have come up with and the work they have produced throughout. It has been a very collaborative process, making us feel involved with everything and ensuring that we continue to feel that we have ownership of our brand. They listened to everything we told them regarding the direction that we wanted to go in, and how we wanted to do it and they have incorporated this in everything they have produced. We are very excited and, most importantly, very proud of our new brand, and it’s all thanks to Mzuri’s creativity, energy and hard work. Finally, and by no means least importantly, they’re a lovely bunch of people making working with them a great pleasure."
Sarah Nutbrown, Trustee

Services Provided
Brand Identity, Graphic Design, Print Management, Website Development