Priors Field School

The Brief

Priors Field School in Godalming needed a new look for their advertising to promote the facilities, pastoral care and high standard of teaching at the school. They also required an annual media plan to maximise their advertising budget.

The Solution

Following our initial meeting where we discussed the key target markets for the school and which areas they wished to promote more extensively, we developed a 12 month media plan introducing some new approaches to reach particular audiences and locations. Once this was approved by the Headteacher we then negotiated on all the publications to make a significant saving on the original rate card prices for the school. Alongside this work we developed a template for the advertising design allowing for image and text changes depending on the media and the messaging required.

We also supported the PR function at the school to obtain an interview on Eagle Radio and various local newspaper coverage for their annual Girls Allowed Conference in October 2009.

Services Provided
Advertising, Graphic Design, Marketing & PR