Advertising

Advertising may be an essential element of the marketing mix for your business, but we don’t assume this. We will assess your goals individually and advise you on the different options available to you.

If advertising is the right choice for your business, we help your advertising spend to achieve maximum return. We can research, create and implement an affordable, effective advertising plan for your business, that draws on the most appropriate printed and online solutions for you. We will continue to review and evolve the plan with you according to results and changing business needs.

We take care of your media buying and ensure all adverts are geared towards the target market of the individual publications. We have many existing contacts in the media as well as the knowledge to negotiate on costs and develop 'add-ons' with publications; such as 'reader offers', bellybands and wraps, or having an editorial column every month. We regularly review new media to the market and will suggest these publications to you if we feel they match your target group.

We also create and manage online advertising campaigns through Google AdWords; whether a text based campaign or image led, we develop the advert appropriate for specific occasions or offers. By linking the ads to Google Analytics we can regularly review performance to help us keep them up to date and bringing an appropriate level of traffic to your website.

We design striking advertising campaigns, which can be updated and changed as necessary to keep your message up to date. Whether you have an existing look you would like refreshed or something completely new, we work within your brand guidelines to design campaigns to make you stand out and which are relevant to the publication or website itself.

By taking the time to plan your advertising strategy, and maximising opportunities for PR, you achieve the best results through great advert design and consistency of placement, and make savings, where possible, by bulk purchasing in advance and aiming to place editorial in publications in support of or independently of purchased media space. To maximise your exposure, we will put together and submit regular press releases to an identified list of your key publications and contacts.