Brand Identity

A business’ visual identity will affect how it is perceived by customers and competitors, so having a strong, appropriate brand identity is a fundamental starting block for marketing. There is a lot more to developing a brand than just designing a logo; Mzuri Design research your business and competitors, understand your vision, goals and your approach to business, as well as your target market, before we put pencil to paper.

Essentially, we understand what you are all about, then we set about creating an identity that will have the required impact and longevity. We then roll the identity out on to printed and online media as required, from corporate stationery and literature, to promotional items, packaging, livery, signage, websites and e-mail marketing.

Once your brand has been established, or indeed if you already have a strong brand in place when we start to work together, the most fundamental part of the process is to manage the brand to ensure all the hard work and investment in creating a brand doesn't go to waste. We are adept at managing brands of all sizes to make sure their potential is maximised.